Business Advisory & Leadership Support
Growth Laboratory Project
I help businesses identify and unlock growth opportunities in areas where commercial results depend on people: • negotiations• customer relationships• team dynamics, and transformation processes
Commercial Advisory
Psychological & Leadership Support
Growth Laboratory Project
I help businesses identify and unlock growth opportunities in areas where commercial results depend on people:
• negotiations
• customer relationships
• team dynamics, and transformation processes
Commercial Advisory
Psychological & Leadership Support
About Me
I bring 20+ years of experience in FMCG commercial roles across international and local businesses.
My expertise covers the full value chain — from procurement and sales to logistics — with a strong focus on customer management, negotiation, commercial strategy, and cross-functional execution.
Commercial Advisory
Educational project: B2B customer management for FMCG businesses"Retail Customer Management"
A Practical B2B Client Management Program for FMCG ProfessionalsIt is a hands-on educational program for FMCG leaders and managers responsible for developing key business clients, including:• national and regional retail chains, • distributors, • and large B2B partners.It is also valuable for professionals building a career in B2B sales and customer management.
This is not a “how to sell” course. It is a practical program on how to build structured, commercially sound client relationships that have a direct impact on business performance.
The program brings together:• strategic customer management: customer strategy, segmentation, JBP • commercial and financial thinking: customer P&L, margin, investment efficiency• negotiation models for complex business environments• cross-functional collaboration across sales, marketing, and supply chain• real cases from the FMCG market
*Launch date to be announced soon.
Sales Strategy Audit
For FMCG companies working with Modern Trade
This audit helps FMCG businesses understand where they may be losing volume, margin, or negotiation leverage in their work with retail customers.
Together, we review the customer strategy, commercial terms, negotiation approach, and internal ways of working to identify practical growth opportunities.
The focus is not only on numbers, but also on how commercial decisions are made, aligned, and executed inside the business.
As a result, you get a clear view of the current situation, priority areas for improvement, and practical recommendations to strengthen sales effectiveness and profitability.
Key Focus Areas
Customer Strategy
The role of each customer, the balance between volume and margin, portfolio logic, and long-term development priorities
Commercial Trade Terms
Actual profitability, investment efficiency, and the financial impact of working with each retail partner
Negotiations
Positioning, preparation, negotiation logic, and the points where value may be lost
Processes & Team Alignment
Execution of agreements, cross-functional collaboration, decision-making flow, and alignment between organizational structure and commercial goals
Negotiation Process Support
This service is designed for companies preparing for important negotiations with key customers, partners, or stakeholders — especially when the stakes are high and the process requires external expertise.
I support the negotiation process from preparation to follow-up: helping shape the position, clarify interests, build argumentation, manage difficult moments, and secure workable agreements.
The focus goes beyond arguments and counterarguments. We also look at the dynamics between the parties, decision-making logic, hidden interests, leverage points, and the quality of the agreement that can realistically be implemented.
What This May Include
Negotiation StrategyAnalysis of stakeholders, interests, power balance, risks, and possible scenarios. Development of a clear position and tactical flexibility
Argumentation & Tactical PreparationNegotiation structure, key messages, objection handling, red lines, concessions, and preparation for difficult conversations
Participation in NegotiationsSupport as an observer, advisor, or active participant — depending on the business need and agreed format
Post-Negotiation Review & Execution SupportAnalysis of outcomes, lessons learned, adjustment of the approach, and support in translating agreements into action
Mentoring / Coaching for Commercial Leaders
Individual support for commercial leaders operating in complex, high-pressure environments with multiple stakeholders, constant change, and ambitious business targets.
This work helps leaders address specific business challenges while strengthening strategic clarity, managerial confidence, decision-making quality, and personal resilience.
Typical focus areas include commercial priorities, negotiations, team dynamics, internal conflicts, difficult decisions, personal effectiveness, and the leader’s ability to stay grounded under pressure.
The format combines business experience, managerial practice, and deeper reflection on how a leader thinks, acts, influences others, and holds direction in times of uncertainty. This support can be valuable for both experienced leaders and those stepping into a larger leadership role.
Psychological & Leadership Support
Ongoing Mental Health Support for Teams
Team performance depends not only on processes, goals, and KPIs.
It also depends on
the psychological state in which people work,
communicate
make decisions
and cope with pressure.
This is a structured support format for businesses that see people’s psychological capacity as a real factor in performance, stability, and long-term results.
What It Is
A regular psychological support format for employees and teams during periods of high workload, change, uncertainty, or chronic stress
Why It Matters for Business
It helps maintain productivity, reduce burnout risks, support healthier communication, and strengthen resilience in demanding conditions.
What It May Include
Individual employee consultations, group sessions, psychoeducational workshops, and support for leaders in working with the emotional dynamics of their teams.
Business Outcome
A more resilient, focused, and functional team that can cope better with pressure, change, and everyday business challenges.
Psychodynamic Work with Business Leaders
Leadership is not only about decisions, responsibility, and results. It also brings internal pressure, loneliness, complex relationships, and the constant need to hold power, uncertainty, and expectations.
Psychodynamic work offers a confidential space to explore the deeper motives, recurring patterns, inner conflicts, and relationship dynamics that influence leadership style, decision-making, and the ability to withstand pressure.
This is a space for a more precise understanding of yourself in the leadership role: your reactions, boundaries, ambitions, fears, and ways of relating to power, control, competition, authority, closeness, and distance.
The work helps reduce the internal cost of leadership and supports more mature, stable, and effective ways of leading.
Psychological Support for Complex Transformation Projects
Transformation projects rarely fail because of strategy alone. More often, they are weakened by hidden resistance, role conflicts, overload among key people, loss of clarity, unspoken tension, and declining quality of interaction at critical moments.
Psychological support helps keep the human dimension of transformation visible and manageable
it allows the organization to better understand team dynamics
identify people-related risks early
work with resistance and uncertainty
and maintain the system’s capacity throughout the change process
This support is especially valuable for high-stakes projects with many interdependencies, where success depends not only on decisions and plans, but also on trust, alignment, contact, and the quality of collaboration between people.
Submit an Inquiry